CONWAY, Ark _ The University of Central Arkansas Athletic
Department has tapped an alumnus, Matt Jordan, as its new Director of
Athletics Marketing.
Jordan, 35, comes to UCA from AT&T
where he was a senior marketing manager in charge of sponsorships and
communication since 2000. Jordan, a 1997 graduate of UCA, replaces Lisa
Cooley, who moved with her husband and former football assistant coach
Todd Cooley to Northwestern State University last month.
With
AT&T, Jordan managed a $1.3 million corporate sponsorshop portfolio for
a two state region (Arkansas-Oklahoma) and worked with athletic
departments at Oklahoma, Arkansas, Tulsa, Arkansas State and UCA. He
also worked with radio advertising, on-site promotions, special events
and signage at events such as the BCS National Championship Game and
the SEC and Big 12 men’s basketball tournaments.
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